Google Search Console (GSC) is a powerful tool that helps you monitor and maintain your website’s performance in Google Search. If your structured data is incorrect or missing important information, Google may not display rich results for your pages, which can affect visibility. Here's how you can identify structured data issues using Google Search Console.
Step 1: Log into Google Search Console
- Open Google Search Console: Go to Google Search Console.
- Sign In: Log in with your Google account.
- Select Your Property: Choose the website (property) you want to work on from the list of properties you manage.
Step 2: Navigate to the URL Inspection Tool
- Find the URL Inspection Tool:
- In the left sidebar, click on "URL Inspection".
- Inspect a Page:
- Enter the URL of the page you want to inspect into the search bar at the top. This will allow you to check if the page is indexed and if it has any issues with structured data.
- Click Enter to start the inspection.
Step 3: Review the "Enhancements" Section
- Scroll Down: After inspecting a URL, scroll down to the "Enhancements" section in the URL Inspection Tool.
- Check for Rich Results:
- Google will display which rich result types (e.g., Product, Recipe, FAQ, Article) it has detected on the page.
- If structured data is implemented correctly, you will see rich results associated with that page. If there are issues, Google will list them here.
Step 4: Look for Errors and Warnings in the "Enhancements" Section
- Errors: Google will highlight any errors preventing the page from appearing in rich results. Errors are critical and often mean that required fields or properties are missing or incorrectly formatted.
- Example errors:
- Missing Required Fields: For example, a Product page may be missing the
price
field. - Invalid Date Formats: For example, a Recipe might have an incorrectly formatted
datePublished
. - Invalid Property Types: For example, the
ratingValue
might be formatted as a string when it should be a number.
- Missing Required Fields: For example, a Product page may be missing the
- Example errors:
- Warnings: Google will also list warnings, which are less severe but still indicate improvements that should be made. While warnings don't prevent rich results, they can reduce the eligibility of your page for enhanced search features.
- Example warnings:
- Missing Optional Fields: Optional properties (e.g.,
image
for a Product orcookTime
for a Recipe) might be missing. - Incorrect or Missing Items: Some pages may have structured data that is incomplete but still functional.
- Missing Optional Fields: Optional properties (e.g.,
- Example warnings:
Step 5: Click on Specific Errors or Warnings for More Details
- Error Details: Click on each error or warning to get more detailed information.
- Google will explain the issue in detail, such as which specific properties are missing or need correction.
- You’ll also be able to see which pages are affected by the issue and how many occurrences there are.
Step 6: View Affected Pages
- Check Pages with Errors: Google will show a list of pages that have specific structured data issues. You can review these pages and start fixing the issues.
- Review Affected URLs: These URLs will be shown under the Error or Warning details. Clicking on the affected URLs will allow you to inspect these pages further and pinpoint where the structured data errors occur.
Step 7: Use the "Rich Results Test" Tool
To dive deeper into any structured data issues:
- Test Individual Pages:
- Go to the Rich Results Test Tool.
- Paste the URL of the page you want to test and click Test URL.
- Check for Structured Data:
- The tool will show you the types of rich results detected on the page, along with any errors or warnings related to the structured data.
Step 8: Monitor Issues in the "Enhancements" Section
- After you've fixed the structured data issues on your pages, go back to Google Search Console and use the URL Inspection Tool to revalidate the fixes.
- Google will check if the errors are resolved and update the status in the Enhancements section.
- Keep an eye on the Enhancements section for new errors or warnings, ensuring that the changes you made are effective and your structured data is now error-free.
Summary of Steps to Identify Structured Data Issues in GSC
- Log into Google Search Console and select your property.
- Go to "URL Inspection" and enter the URL of the page you want to inspect.
- Review the "Enhancements" section to check for rich results and any errors or warnings related to structured data.
- Click on specific errors/warnings to view detailed explanations and affected pages.
- Use the "Rich Results Test Tool" to further diagnose issues.
- Monitor for updates and validate fixes in Google Search Console.
By following these steps, you can easily identify and fix structured data issues, ensuring that your pages are eligible for rich results and appear optimally in Google Search.